Dec 06, 2025  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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FNDH 847 - Consumer Research – Attitudinal

Credits: 1

Study of attitudinal research methods, including questionnaires and facial recognition, for product understanding.  Techniques including emotion, mood, and psychographic research methods will be covered.  Methods for consumer segmentation beyond traditional demographical segmentation will be discussed. 

Requisites:
Prerequisite: FNDH 701-Sensory Analysis or FNDH 841-Consumer Research Fundamentals

Typically Offered
Spring


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