Dec 06, 2025  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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FNDH 843 - Consumer Research - Qualitative

Credits: 1

This course provides a deep dive into qualitative research, including the design, application, execution, and reporting.  This course will educate the student on the appropriate tools for qualitative data collection based on the objective, with a particular emphasis on interviews and focus groups. 

Requisites:
Prerequisites-FNDH 701-Sensory Analysis or FNDH 841-Consumer Research Fundamentals

Typically Offered
Fall


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