Dec 06, 2025  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 810 - Marketing Concepts and Research

Credits: 3

Presents marketing concepts and marketing research concepts at the graduate level. Emphasis is directed toward managerial strategy development using marketing theories and applied marketing research techniques.

Requisites:
Prerequisite: Three hours of economics, three hours of statistics, and MATH 205 or MATH 220.

Typically Offered
Spring


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