Dec 08, 2025  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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AT 725 - Theory and Practice of Soft Goods Marketing and Distribution

Credits: 3

Theoretical and applied analysis of soft goods marketing and distribution strategies, with an emphasis on the effectiveness of a market-oriented approach for decision-making; assessment of environmental forces affecting strategic decisions by firms in the distribution channel; synthesis of past and present trends in order to forecast probable future patterns.

Typically Offered
Spring


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