MKTG 690 - Marketing Strategy

Credits: 3

Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.

Note
Undergraduates must be business students admitted in a College Business Administration degree track (major).

Requisites
Prerequisite: MKTG 450, SALES 542, and senior standing.

Typically Offered
Fall, Spring

K-State 8
Social Sciences

Kansas State University

Course Catalog

MKTG 690 - Marketing Strategy