Jan 15, 2025  
2019-2020 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Colleges & Departments
  Courses
  Degrees & Certificates Offered
  Graduate School Policies
  About the Catalog
  About the University
  All-University Regulations
  Auxiliary Services and Facilities
  Calendar
  Disclosures
  Enrollment
  Glossary and Abbreviations
  Grades
  Graduate School Admission
  International Programs
  K-State Athletics
  K-State Research and Extension
  Online Programs
  Research Facilities and Centers
  Services for Students
  Student Financial Assistance
  Support Services
  Tuition and Fees
  University Faculty and Professional Staff
  Archived Catalogs
  KSIS
  K-State Libraries
  K-State Online
  WebMail
  My Portfolio
HELP
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 562 - Key Account Management

Credits: 3

Introduces students to the complex strategies and tactics used in identifying and managing key customer accounts, including those with large multi-national footprints. Course components include reading assignments, quizzes/tests, and role plays.

Requisites:
Pre-Requisite: MKTG 542. Needs permission from the Director of the National Strategic Selling Institute

Typically Offered
Fall, Spring


KSIS Course Search



Add to Portfolio (opens a new window)