Apr 01, 2023  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 581 - Applications of Marketing Analytics

Credits: 3

Marketing analytics focuses on applications of quantitative analysis to understand dynamic marketing phenomena. This course is a mixture of lectures on essential marketing concepts/econometrics/text mining, instructions on software program (Stata and R), and discussions of marketing cases to facilitate students’ critical thinking and decision making leveraged by analytical ability. To facilitate learning statistical software programs, students will practice hands-on projects in the computer lab.

Learning outcomes are that students will be able to do the following:

  • Choose correct quantitative analysis methodologies
  • Learn data analysis software programs (Stata and R)
  • Make strategic decisions based on data analysis and communicate marketing strategies

Prerequisite: STAT 350 or equivalent.

Typically Offered
Fall, Spring

View the Fall 2022 Course Schedule

View the Spring 2022 Course Schedule

View the Summer 2021 Course Schedule

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