Dec 05, 2025  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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FNDH 847 - Consumer Research – Attitudinal

Credits: 1

Study of attitudinal research methods, including questionnaires and facial recognition, for product understanding.  Techniques including emotion, mood, and psychographic research methods will be covered.  Methods for consumer segmentation beyond traditional demographical segmentation will be discussed. Lecture.

Typically Offered
Spring


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