Jan 15, 2025  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 580 - Marketing Analytics Fundamentals

Credits: 3

Business Analytics is a systematic approach to harnessing customer data and competitive information to drive strategic business decision making.  This course deals with how to collect and analyze business data to enhance quality of decision making in modern enterprises.  The course will be based on lectures, case analysis, and hands on exercises to make students comfortable with powerful Excel based computing tools used for data analysis.  The cases and exercises will be bundled with data which will be used to apply concepts learned in class to real business situations. 

Note:
The class will be held in a computer lab. 50% of the course will consist of lab activities.

Requisites:
Prerequisite: STAT 350 or equivalent.

Typically Offered
Fall


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