Mar 24, 2023  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 642 - Marketing Research

Credits: 3

Marketing research is designed to acquaint the students with concepts, methods, and applications of research regarding the market environment. Topics include business problem identification, qualitative & quantitative research
design formulation, primary & secondary data collection methods, advanced data analysis approaches, and communicating the value of findings from analysis. This capstone course on the marketing analytics track helps the
students integrate marketing knowledge and analytical skills by conducting business case analyses and comprehensive data analysis projects so that they can make insightful decisions based on empirical evidence.

Prerequisite: MKTG 580 or MKTG 581

Typically Offered
Fall, Spring

View the Fall 2022 Course Schedule

View the Spring 2022 Course Schedule

View the Summer 2021 Course Schedule

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