Apr 01, 2023  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 635 - Digital Marketing

Credits: 3

This course is designed to provide students with the awareness and understanding of how internet and web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.

Requisites:
Prerequisite: MKTG 400.

Typically Offered
Fall, Spring


View the Fall 2022 Course Schedule

View the Spring 2022 Course Schedule

View the Summer 2021 Course Schedule



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