Apr 01, 2023  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 630 - Sports Marketing

Credits: 3

This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team and consumer loyalty to participation sports.

Requisites:
Prerequisite: MKTG 400.

Typically Offered
On sufficient demand


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