Apr 17, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 544 - International Marketing

Credits: 3

This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix.

Requisites:
Prerequisite: MKTG 400.

Typically Offered
Fall and Spring


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