Apr 01, 2023  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 544 - International Marketing

Credits: 3

This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix.

Requisites:
Prerequisite: MKTG 400.

Typically Offered
Fall and Spring


View the Fall 2022 Course Schedule

View the Spring 2022 Course Schedule

View the Summer 2021 Course Schedule



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