May 29, 2024  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 543 - Integrated Marketing Communications

Credits: 3

Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs.

Prerequisite: MKTG 400.

Typically Offered
Fall or Spring

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