Mar 24, 2023  
2019-2020 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Colleges & Departments
  Courses
  Degrees & Certificates Offered
  Graduate School Policies
  About the Catalog
  About the University
  All-University Regulations
  Auxiliary Services and Facilities
  Calendar
  Disclosures
  Enrollment
  Glossary and Abbreviations
  Grades
  Graduate School Admission
  International Programs
  K-State Athletics
  K-State Research and Extension
  Online Programs
  Research Facilities and Centers
  Services for Students
  Student Financial Assistance
  Support Services
  Tuition and Fees
  University Faculty and Professional Staff
  Archived Catalogs
  KSIS
  K-State Libraries
  K-State Online
  WebMail
  My Portfolio
HELP
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 543 - Integrated Marketing Communications

Credits: 3

Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs.

Requisites:
Prerequisite: MKTG 400.

Typically Offered
Fall or Spring


View the Fall 2022 Course Schedule

View the Spring 2022 Course Schedule

View the Summer 2021 Course Schedule



Add to Portfolio (opens a new window)