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Apr 20, 2024
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MKTG 541 - RetailingCredits: 3
Designed to introduce the student to the role retailing performs in the distribution of consumer goods and services. The course will survey the retailing environment and incorporate strategic planning from the management point of view; study retail policies and organizations; merchandise control; personnel management; retail accounting and expense control.
Requisites:
Prerequisite: MKTG 400.
Typically Offered
On sufficient demand
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