Mar 28, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MC 665 - Managing Integrated Strategic Communications

Credits: 3

Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.

Requisites:
Prerequisite: MC 120 or MC 180 with grade of C or better.

Typically Offered
Spring


KSIS Course Search




Add to Portfolio (opens a new window)