Apr 25, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 400 - Marketing Techniques and Applications

Credits: 3

A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.

Requisites
Prerequisite: ECON 110 or ECON 120.

Typically Offered
Fall, Spring

K-State 8
Social Sciences


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