Nov 24, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 562 - Key Account Management

Credits: 3

Introduces students to the complex strategies and tactics used in identifying and managing key customer accounts, including those with large multi-national footprints. Course components include reading assignments, quizzes/tests, and role plays.

Requisites
Pre-Requisite: MKTG 542. Needs permission from the Director of the National Strategic Selling Institute.

Typically Offered
Fall, Spring


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