Feb 16, 2025  
2019-2020 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Colleges & Departments
  Courses
  Degrees & Certificates Offered
  About the Catalog
  About the University
  Academic Advising
  All-University Regulations
  Auxiliary Services and Facilities
  Calendar
  Disclosures
  Enrollment
  Glossary and Abbreviations
  Grades
  International Programs
  K-State Athletics
  K-State Research and Extension
  Online Programs
  Research Facilities and Centers
  Services for Students
  Student Financial Assistance
  Support Services
  Tuition and Fees
  Undergraduate Admission
  University Faculty and Professional Staff
  General Education: K-State 8
  Archived Catalogs
  KSIS
  K-State Libraries
  K-State Online
  Webmail
  My Portfolio
HELP
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 400 - Introduction to Marketing

Credits: 3

A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.

Requisites
Prerequisite: ECON 110 or 120.

Typically Offered
Fall, Spring, Summer

K-State 8
Social Sciences


KSIS Course Search



Add to Portfolio (opens a new window)