Dec 08, 2025  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 565 - Customer Relationship Management

Credits: 3

This course introduces students to the strategies, methodology and technology used to manage customer relationships; and support and enhance the sales and marketing functions.

Note:
100% of time devoted to lecture.

Requisites:
Prerequisite: MKTG 400

Typically Offered
Fall, Spring


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