AGCOM 590 - New Media TechnologyCredits: 3
This course focuses on the study and application of emerging “new media” technologies to effectively communicate information and market products and programs to general and targeted audiences. Students will study underlying communication theories such as Roger’s Theory of Innovation Diffusion to provide a context of how society adopts and incorporates new technology.
Three hours lecture a week.
Prerequisite: Junior standing AND AGCOM 110 or concurrent enrollment.
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