Nov 21, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 665 - Managing Integrated Strategic Communications

Credits: 3

Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision-making process. Theories and practices from media management, social/cognitive psychology and integrated communication.

Requisites
Prerequisite: MC 120 or MC 180 with grade of C or better.

Typically Offered
Spring

UGE course
No

K-State 8
None


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