Dec 06, 2025  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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AT 825 - Strategic Merchandising

Credits: 3

Examination of the executive level planning process utilized to develop successful merchandising strategies; emphasis on the importance of a market orientation for building customer value and sustaining a competitive advantage.

Requisites:
Prerequisite: Instructor’s Permission

Typically Offered
Fall


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