MKTG 690 - Marketing Management

Credits: 3

Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.

Note:
Undergraduates must be business students admitted in a College Business Administration degree track.

Requisites:
Prerequisite: MKTG 642 or concurrent enrollment.

Typically Offered
Fall, Spring

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Kansas State University

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MKTG 690 - Marketing Management