Dec 13, 2025  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MC 640 - Advertising Campaigns

Credits: 3

The managerial development and execution of consumer, industrial, and institutional advertising campaigns.

Requisites:
Prerequisite: MC 396, MC 446, and MC 456 or MC 480 with grades of C or better; majors have priority, others by department consent.

Typically Offered
Fall, Spring


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