HN 841 - Consumer Response Evaluation

Credits: (3)

Evaluation of consumer attitudes and perceptions of products to provide quantitative and qualitative information for research guidance. Design and implementation of consumer questionnaires and development of guides for focus groups and interviews.

Note:
Two hours lecture and four hours lab a week.

Requisites:
Pr.: HN 701.

When Offered:
Spring, even years

Kansas State University

Course Catalog

HN 841 - Consumer Response Evaluation