Feb 05, 2026  
2013-2014 Graduate Catalog 
    
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2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 842 - Advanced Marketing Research

Application of advanced research methods to help solve marketing problems. Intensive examination of experimental and survey designs, data collection methods, and selected multivariate analysis techniques are covered.

Credits: (3)

Requisites:
Pr.: STAT 351, MKTG 640, and MKTG 642.

When Offered:
Fall, odd years on sufficient demand


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