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May 04, 2024
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MKTG 642 - Marketing Research
Designed to acquaint the students with the marketing research literature, concepts, methods, and techniques. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing management decisions. Topics include the marketing research industry, defining the marketing research problem, research design formulation, data collection, data preparation and analysis, communicating the research project, and international and ethical dimensions of marketing research.
Credits: (3)
Requisites:
Pr.: GENBA 166 or CIS 101, CIS 102, and CIS 103, STAT 351, MKTG 400 and MKTG 450.
When Offered:
Fall, Spring
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