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Mar 28, 2024
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MC 665 - Managing Integrated Strategic Communications Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.
Credits: (3)
Requisites: Pr.: MC 120 or MC 180 with grade of C or better.
When Offered: Spring
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