MKTG 400 - Introduction to Marketing-Salina campus

Credits: (3)

A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.

Requisites
Prerequisite: ECON 110 or 120.

When Offered
Fall, Spring

UGE course
Yes

K-State 8
Social Sciences