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Jan 31, 2025
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MANGT 665 - Business Intelligence, Data Mining and Database Marketing
In-depth study of a broad range of topics and techniques in business intelligence (BI), data mining, and database marketing (DM). Emphasis on fundamentals of relational database management, data warehousing as a business practice, customer relationship management (CRM), customer segmentation, various data mining techniques, data visualization, business performance management, use of scorecard/dashboard, and advanced BI and data mining software tools.
Requisites:
MANGT 366
When Offered:
Spring
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