Mar 01, 2025  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

MC 665 - Managing Integrated Strategic Communications


Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.

Credits: (3)

Requisites:
Pr.: MC 120 or MC 180 with grade of C or better.

When Offered:
Spring


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