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Jan 31, 2025
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MKTG 546 - Services MarketingCredits: (3)
An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.
Requisites
Prerequisite: MKTG 400.
When Offered
Fall or Spring
UGE course
No
K-State 8
Social Sciences
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