Dec 07, 2025  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MANGT 665 - Business Intelligence, Data Mining and Database Marketing

Credits: (3)
In-depth study of a broad range of topics and techniques in business intelligence (BI), data mining, and database marketing (DM). Emphasis on fundamentals of relational database management, data warehousing as a business practice, customer relationship management (CRM), customer segmentation, various data mining techniques, data visualization, business performance management, use of scorecard/dashboard, and advanced BI and data mining software tools.

Note
Effective Spring 2012.

Requisites
Prerequisite: MANGT 366.

When Offered
Spring

UGE course
No

K-State 8
None


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