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Feb 05, 2026
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MKTG 690 - Marketing Management
Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.
Credits: (3)
Requisites
Pr.: MKTG 642 or concurrent enrollment. Undergraduates must be business students admitted in a College Business Administration degree track (major).
When Offered
Fall, Spring, Summer
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