MKTG 635 - Electronic Marketing

This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.

Credits: (3)

Requisites
Pr.: MKTG 400 or MKTG 810.

When Offered
Summer, and on sufficient demand

Kansas State University

Course Catalog

MKTG 635 - Electronic Marketing