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Dec 05, 2025
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MKTG 630 - Sports Marketing
This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team and consumer loyalty to participation sports.
Credits: (3)
Requisites
Pr.: MKTG 400 or MKTG 810.
When Offered
Summer, and on sufficient demand
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