Dec 05, 2025  
2010-2011 Graduate Catalog 
    
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2010-2011 Graduate Catalog [ARCHIVED CATALOG]

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MC 665 - Managing Integrated Strategic Communications

Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.

Credits: (3)

Requisites
Pr.: MC 120 or MC 180 with grade of C or better.

When Offered
Spring


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