Dec 07, 2025  
2010-2011 Undergraduate Catalog 
    
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 547 - International Business

Credits: (3)
This course provides students with an appreciation of the opportunities and unique challenges in international business, an understanding of the strategic and operational options available to an international firm, and managerial decision making abilities required to be successful abroad. The course examines strategic and operational issues involved in international business activity and how to best manage these issues.

Note
Effective Fall 2010

Requisites
Prerequisite: MKTG 400, MANGT 420.

When Offered
On sufficient demand


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