Dec 07, 2025  
2010-2011 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  About the Catalog
  About the University
  Calendar
  Glossary and Abbreviations
  Undergraduate Admission
  Academic Advising
  Enrollment
  Tuition and Fees
  Degrees & Certificates Offered
  Grades
  All-University Regulations
  Auxiliary Services and Facilities
  Student Financial Assistance
  Services for Students
  Support Services
  Research Facilities and Centers
  International Programs
  K-State Athletics
  K-State Research and Extension
  Outreach
  University Faculty
  Schools/Colleges and Departments
  Courses
  School of Leadership Studies
  Programs
  Archived Catalogs
  Catalog Updates
  Online Catalog Tutorial
  K-State Libraries
  iSIS
  K-State Online
  Webmail
  My Portfolio
HELP
2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 450 - Consumer Behavior

Credits: (3)
An examination of consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including life-style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences.

Requisites
Prerequisite: MKTG 400.

When Offered
Fall, Spring


Add to Portfolio (opens a new window)