Kevin P. Gwinner, Head

Professors: Andrus, Gwinner, and Janda; Associate Professors: McFarland and Suh; Assistant Professors: Lee, Swilley, and Whang; Instructors: Crow, Fallin, Lehman, and Martin.

201 Calvin Hall
785-532-6008
Fax: 785-532-3709
E-mail: kgwinner@ksu.edu
www.cba.ksu.edu/departments/marketing

Study in marketing covers such areas as consumer behavior, marketing channels, marketing research, international marketing, retailing, professional selling, sales management, services marketing, business marketing, sports marketing, electronic marketing, and marketing management. This background provides individuals with excellent opportunities for rapid advancement in professional marketing positions in organizations. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.

Programs

Bachelor of Science in Business Administration

• •  Marketing (B.S.)

Courses

Marketing

• •  MKTG 241 - Marketing Plans for New Ventures
• •  MKTG 400 - Introduction to Marketing
• •  MKTG 450 - Consumer Behavior
• •  MKTG 495 - Marketing Internship
• •  MKTG 496 - Special Topics in Marketing
• •  MKTG 497 - Topics in Financial Services Marketing
• •  MKTG 498 - Independent Study in Marketing
• •  MKTG 541 - Retailing
• •  MKTG 542 - Professional Selling and Sales Management
• •  MKTG 543 - Integrated Marketing Communications
• •  MKTG 544 - International Marketing
• •  MKTG 545 - Marketing Channels
• •  MKTG 546 - Services Marketing
• •  MKTG 547 - International Business
• •  MKTG 550 - Business Marketing
• •  MKTG 630 - Sports Marketing
• •  MKTG 635 - Electronic Marketing
• •  MKTG 642 - Marketing Research
• •  MKTG 690 - Marketing Management