Apr 16, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MIS 665 - Business Analytics and Data Mining

Credits: 3

In-depth study of a broad range of topics and techniques in business intelligence (BI), data mining, and database marketing (DM). Emphasis on fundamentals of relational database management, data warehousing as a business practice, customer relationship management (CRM), customer segmentation, various data mining techniques, data visualization, business performance management, use of scorecard/dashboard, and advanced BI and data mining software tools.

Requisites
Prerequisite: MANGT 366 or MIS 366 or an equivalent introductory computing course.

Typically Offered
Fall, Spring

UGE course
No

K-State 8
Empirical and Quantitative Reasoning


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