Mar 30, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 635 - Digital Marketing

Credits: 3

This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.

Requisites
Prerequisite: MKTG 400.

Typically Offered
Fall or Spring

UGE course
No

K-State 8
Social Sciences


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