Apr 19, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 380 - Public Relations Research, Strategy and Planning

Credits: 3

Public relations planning, including theory, techniques and models related to setting long-range and short-term goals and objectives; designing strategies and tactics; segmenting publics and designing effective messages; identifying appropriate message channels; communicating with top management; developing budgets; issue management.

Requisites
Prerequisite: MC 280 with a grade of C or better; majors have priority, others by department consent.

Typically Offered
Fall, Spring

UGE course
No

K-State 8
None


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