May 28, 2024  
2014-2015 Graduate Catalog 
    
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2014-2015 Graduate Catalog [ARCHIVED CATALOG]

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AT 725 - Theory and Practice of Apparel/Textile Marketing and Distribution

Credits: (3)
Theoretical and applied analysis of apparel/textile marketing and distribution strategies, with an emphasis on the effectiveness of a market-oriented approach for decision-making; assessment of environmental forces affecting strategic decisions by firms in the apparel/textile distribution channel; synthesis of past and present trends in order to forecast probable future patterns.

When Offered:
Fall, odd years


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