Apr 18, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 842 - Advanced Marketing Research

Credits: 3

Application of advanced research methods to help solve marketing problems. Intensive examination of experimental and survey designs, data collection methods, and selected multivariate analysis techniques are covered.

Requisites:
Prerequisite: STAT 351, MKTG 640, and MKTG 642.

Typically Offered
Fall, odd years on sufficient demand


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