Mar 28, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 690 - Marketing Management

Credits: 3

Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.

Note:
Undergraduates must be business students admitted in a College Business Administration degree track.

Requisites:
Prerequisite: MKTG 450, MKTG 542, and senior standing.

Typically Offered
Fall, Spring


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