Apr 19, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 546 - Services Marketing

Credits: 3

An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.

Requisites:
Prerequisite: MKTG 400.

Typically Offered
Fall or Spring


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