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    Kansas State University
   
 
  Sep 22, 2017
 
 
    
2017-2018 Undergraduate Catalog

Marketing


Esther Swilley, Head

Professors: Deeter-Schmelz, Gwinner, and Janda; Associate Professors: Suh, Swilley, and Walker; Assistant Professors: Cho, Jang, and Nowlin; Instructors: Brotton, Crow, Fallin, Lehman, and Martin.

Business Building Suite 2093
1301 Lovers Lane
785-532-6008
Fax: 785-532-3709
E-mail: esthers@k-state.edu
Web page

Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis in sales, research and marketing analytics, or marketing management. Study in marketing management covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing management. All three areas provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.


Programs

Bachelor of Science in Business Administration (BSBA)

Certificate

Courses

Marketing